Cannes focus 2024
Created with shots Treatments
icons + innovators
This special series celebrates some of the people at the heart of advertising's creative landscape, those who - whether creatives, directors, producers or other craftspeople - have made a lasting impact on the business.
The showcase is a cumulation of the specially commissioned portraits, taken by photographer Julian Hanford, during the week of Cannes Lions 2024.
Trevor Robinson
Founder, ECD and Partner, Quiet Storm Agency
“[Al Young and I] made some powerful work by pushing each other and making each other cry with laughter. Being hired and fired made us a powerful team.”
Kerstin Emhoff & Ali Brown
CEO & President, PRETTYBIRD
“I like to complain that, as an industry, we award ourselves too much, and I think that’s true. Despite this, I do feel like they are important for the industry overall. It sets a bar for craft, creativity and efficacy that keeps us doing better and innovating more.”
Prasoon Pandey
Founder, Corcoise Films
“There is nothing that I create which I can call truly original. I just observe things while holding an empty frame in my mind, and try to connect them with each other.”
Anselmo Ramos & Gaston Bigio
Co-Founders & Creative Chairmen, GUT
“I think ad people need to be less cynical about our industry. We need to fall in love with our profession again.”
francois chilot
President, young director award
“As producers, one of our primary roles is to discover, promote and nurture directors. As production companies, we constantly invest in the development of talent. This is in our DNA. If we don’t do this, we don’t evolve, and we die.”
David Shane
Partner and Director, O Positive Films
“I’d love to see acting be more than an afterthought.”
Peter Grasse
Founder and Producer, Mr+Positive
“We’ve all worked for a team of unhappy assholes. That’s such a drag! It’s the passion and creativity of the people behind the work that truly makes it special.”
The Mill
Mark Benson, President and CEO, London; Angela Lupo, Managing Director, NYC and Chicago; Anastasia Von Rahl, Managing Director, Los Angeles
“The elusive word in our industry is always ‘time’. Making sure that time for craft and the ever demand for content is the delicate balance that we all need to continue to strive to perfect."
pj pereira
Co-Founder and Creative Chairman, Pereira & O'Dell
“If an alien landed on Earth during the Cannes Festival and tried to understand our society through the ceremonies, they would think we have no problems left to solve.”
yoshihiro yagi
ECD, Dentsu
“Being judged by different perspectives from around the world allows us to get in touch with our true potential.”
Icons＋Innovators
Celebrates some of the people who are at the heart of advertising's creative landscape, those who - whether creatives, directors, producers or other craftspeople - have made a lasting impact on the business.
Alongside specially commissioned portraits, taken by photographer Julian Hanford, we will be asking our subjects about the work they most admire, both new and old, what Cannes means to them, and what they might change about the industry if they could.
This interview series was created with
shots
treatments
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